Affluencer Financial consultants act in a fiduciary capacity towards their clientsᶧ. That means that we have a legal obligation to put your interests before our own.  Most financial advisors, stock brokers and insurance agents work for their employers and must act in the best interest of their employers, and stock holders rather than their clients. Affluencer Financial consultants are hired by you and work only for you.

 

To understand how important this is when it comes to your financial well-being, consider the following story. Assume your daughter needs to get her tonsils removed and therefore you must select between two doctors.  One works for you (fiduciary) and the other is employed by a pharmaceutical company.  Which one would you want operating on your child?

 

In the real world you don’t have to make this choice. If a doctor treats patients but does what’s best for the drug company, the doctor goes to jail. Unfortunately the same rule does not apply in the financial industry. Brokerage firms and insurance companies get away with telling people they are “operating” with the clients’ best interests at heart when in fact they are not. They get away with this because they do not have a fiduciary responsibility towards clients. This misleading assumption has adverse consequences yet it is not illegal.

 

What is a fiduciary? A fiduciary is a person who has a legal obligation to put your interests ahead of their own.